Privacy policy

Privacy Policy

This Privacy Policy explains how B.E.E. – The SMART Heating Merchants collects, uses and protects your personal information when you visit our website, contact us, create an account, request a quotation or place an order with us.

B.E.E. is the trading name of Brimble Elton Enterprises Ltd, a company registered in England and Wales under company number 10694149.

Trading Address:
Unit 12 Doric Business Centre
Trowbridge
Wiltshire
BA14 8FW

Email: info@beesmartheating.com
Telephone: 01985 850982

Information We Collect

Depending on how you interact with us, we may collect and process information including:

your name;
company or business name;
billing and delivery addresses;
email address;
telephone number;
account and order information;
details of products you purchase or enquire about;
information contained in quotations, orders and communications with us;
information you provide when applying for a trade account;
information you provide when contacting us by telephone, email, website form or other means;
technical information about how you access and use our website, such as your IP address, browser type, device information and website activity; and
cookie and analytics information where applicable.

We only collect personal information that is reasonably necessary for the purposes described in this policy.

How We Use Your Information

We may use your personal information to:

process and manage orders;
prepare and send quotations and proforma invoices;
arrange delivery or collection of Goods;
communicate with you about an order, enquiry or account;
provide product selection and technical support;
manage trade accounts and agreed credit terms;
process payments and refunds;
maintain our business, financial and accounting records;
prevent fraud and protect the security of our website and business;
improve our website, products and services;
comply with our legal and regulatory obligations; and
send marketing communications where we are permitted to do so.

Our Lawful Bases for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information. Depending on the circumstances, we may rely on:

Contract – where processing is necessary to provide a quotation, process an order, supply Goods or otherwise fulfil our agreement with you;
Legal obligation – where we are required to process or retain information to comply with the law, including accounting and tax requirements;
Legitimate interests – where processing is necessary for the reasonable operation and protection of our business, including responding to enquiries, providing customer support, improving our services and preventing fraud; and
Consent – where you have specifically consented to a particular use of your information, such as certain marketing or cookie activities.

Where we rely on consent, you can withdraw your consent at any time.

Orders and Payments

Orders placed through our website are not normally paid for at the point the order is submitted. Once an order has been received and confirmed, we may issue a proforma invoice or provide appropriate payment instructions.

If you choose to pay by card, we may provide you with a secure payment link processed by Stripe. Payment information entered through a Stripe payment page is processed securely by Stripe in accordance with its own privacy practices.

B.E.E. does not receive or store your full card details when payment is made through a Stripe payment link.

Sharing Your Information

We do not sell your personal information.

We may share personal information where reasonably necessary with organisations that help us operate our business and fulfil your order, including:

manufacturers and distribution partners where necessary to fulfil or support an order;
couriers, hauliers and delivery companies;
payment processing providers;
website, ecommerce, IT and hosting service providers;
accounting and professional advisers;
fraud prevention and security providers; and
government bodies, regulators or law enforcement authorities where required by law.

We only share information that is reasonably necessary for the relevant purpose.

How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing support, maintaining appropriate business records and meeting our legal, accounting and tax obligations.

Different types of information may therefore be retained for different periods.

Cookies and Website Analytics

Our website uses cookies and similar technologies to operate essential website functions, remember preferences, understand website usage and, where applicable, support analytics and advertising.

Some cookies are necessary for the website to function correctly. Other non-essential cookies and technologies may be subject to your consent where required by law.

We use Google Analytics to help us understand how visitors use our website. This may involve the collection of information such as pages visited, device and browser information and interactions with the website.

You can manage cookies through the cookie controls provided on our website and through your browser settings.

International Transfers

Some of the service providers we use may process or store personal information outside the UK.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection law.

Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Your Data Protection Rights

Depending on the circumstances and the lawful basis on which your information is processed, you may have rights including:

the right to request access to personal information we hold about you;
the right to ask us to correct inaccurate or incomplete information;
the right to request deletion of your personal information in certain circumstances;
the right to request restriction of processing in certain circumstances;
the right to object to certain processing;
the right to data portability in certain circumstances; and
the right to withdraw consent where processing is based on consent.

You also have the right to object to the use of your personal information for direct marketing.

Subject access requests are normally provided free of charge. In certain limited circumstances permitted by law, a reasonable administrative fee may be charged.

To exercise your data protection rights, please contact us at info@beesmartheating.com. We may need to ask for information to confirm your identity before fulfilling a request.

Marketing

Where permitted, we may contact you with information about products, services or offers that may be relevant to you.

You can ask us to stop sending marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us at info@beesmartheating.com.

Third-Party Websites

Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices or content of those websites and recommend reviewing their privacy policies separately.

Complaints

If you have a concern about how we use your personal information, please contact us first so that we can investigate and try to resolve the issue.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, service providers or legal requirements. The latest version will always be published on our website.

Last updated: 13 August 2026.